Today I was asked: What makes you different from your competitors?
What a great question! Every business owner should know the answer to this question, and in a field like mine that’s full-to-bursting with every flavor of competitor from the megalithic corporations like Best Buy / Geek Squad, Staples / Easytech, to hometown techs, geeks, nerds, and consultants galore, answering and answering well, is kind of a put-up-or-shut-up moment don’t you think?
What I found as I carefully thought my way through the answer is that this is not just a question of who’s better or why. It’s a declaration of our identity and a statement that defines our niche in the market. So without further ado:
What sets Stickynote! Tech Services apart from our competitors:
What a long strange trip it’s been! In 1982, Stickynote! Tech Service’s owner and Chief Customer Caregiver, Andy Trask, joined the Personal Computer revolution, accepting a ground floor position at Canton-based IBM PC clone reseller, Leading Edge Hardware Products. However, his knack for explaining technical things to non-technical people soon landed him a promotion into the telephone tech support group and the rest, as they say, is history. Andy has had thirty years experience manning and managing quality and tech support functions in the personal computer industry of which the last eleven years have been spent performing in-home mobile geek services for residential and small business customers.
As a middle-aged baby boomer, Andy offers a maturity and perspective that his fellow boomers and similarly more mature customers can appreciate. Let’s face it; unlike our kids (or our kid’s kids as the case may be), we did not grow up with computers in the home or at school. It’s all still pretty new and a bit nerve-wracking for a lot of us, and knowing that the person coming into your home to help you is “one of us,” is reassuring, like the old-time doctor who made house calls.
We specialize in taking care of everything from the smallest glitches and simplest questions to the biggest crashes and most complex headaches, and we do it with no pressure, no judging, and no techno-babble. If you feel nervous or embarrassed, like you should know more about computers, don’t worry, you’re not alone, we hear that from customers like you every day and it’s okay, we’re here to help.